Corporations see schools as a market for both talent. It is also a way to gain consumers and get the message out about your company. Schools meanwhile are strapped for money at a time when budgets are getting tight. Today’s Wall Street Journal does an excellent job of laying out some of the problems. But what are the implications of this long term on public policy and what schools teach students?
In a recent class at Abraham Clark High School in Roselle, N.J., business teacher Barbara Govahn distributed glossy classroom materials that invited students to think about what they want to be when they grow up. Eighteen career paths were profiled, including a writer, a magician, a town mayor — and five employees from accounting giant Deloitte LLP.
“Consider a career you may never have imagined,” the book suggests. “Working as a professional auditor.”
The curriculum, provided free to the public school by a nonprofit arm of Deloitte, aims to persuade students to join the company’s ranks. One 18-year-old senior in Ms. Govahn’s class, Hipolito Rivera, says the company-sponsored lesson drove home how professionals in all fields need accountants. “They make it sound pretty good,” he says.
Deloitte and other corporations are reaching out to classrooms — drafting curricula while also conveying the benefits of working for the sponsor companies. Hoping to create a pipeline of workers far into the future, these corporations furnish free lesson plans and may also underwrite classroom materials, computers or training seminars for teachers.
The programs represent a new dimension of the business world’s influence in public schools. Companies such as McDonald’s Corp. and Yum Brands Inc.’s Pizza Hut have long attempted to use school promotions to turn students into customers. The latest initiatives would turn them into employees.
http://online.wsj.com/article/SB120476410964115117.html?mod=todays_us_nonsub_page_one
