CNN, in the afterglow of an election season of record ratings for cable news, is elbowing in on a new line of business: catering to financially strained newspapers looking for an alternative to The Associated Press.
For nearly a month, a trial version of CNN’s wire service has been on display in some newspapers. But this week editors from about 30 papers will visit Atlanta to hear CNN’s plans to broaden a service to provide coverage of big national and international events — and maybe local ones — on a smaller scale and at a lower cost than The A.P.
“The reality is we don’t have a lot of relationships with newspapers,” said Jim Walton, president of CNN Worldwide. “We have relationships with TV stations around the world.” Mr. Walton said the meeting this week, which CNN has billed the “CNN Newspaper Summit,” is “kind of a get-to-know-you.”
With its CNN Wire, the company is going up against the largest news-gathering operation in the world in The A.P., and it must convince editors that it can offer something that is well outside its broadcast expertise — which may not be a tough task given the dire circumstances newspapers face. In addition, a number of newspapers are unhappy with the cost of The A.P., a nonprofit corporation that is owned by the 1,400 papers that are its members. Some newspapers have even given notice that they intend to leave The A.P. http://www.nytimes.com/2008/12/01/business/media/01cnn.html?partner=permalink&exprod=permalink
